Wednesday, July 31, 2019

An Analysis of the War Powers Act of 1973

One of the hallmarks of a presidential and democratic society is the division of powers among the three main branches of government. This is called the principle of the separation of powers or the principle of checks and balances. This principle seeks to prevent the over concentration of authority in one person or group of persons that might lead to an error or abuse to the prejudice of the whole state. Austin Ranney (1995) once said that any concentration of powers in a single branch is tyrannical and only true separation of powers will protect the liberties of the people against the aggressions of government. (Austin Ranney, p. 240) The principle of separation of powers has always been criticized as impeding the enactment of bills and promoting efficiency in the running of the affairs of the government. It is because of this reason why some democratic countries have amended their constitutions and shifted to the parliamentary system. War Powers Act of 1973 A concrete example of the Principle of Separation of Power is the war powers which the US Constitution has entrusted to the Executive and the Legislative Branch. Under the United States Constitution, it may appear that the delineation of war power between the Legislative and Executive Branch is clear. The purpose is to make sure that no one branch of government will have the absolute prerogative in making all decisions in matters pertaining to war. Article 1 Section 8 of the United States Constitution clearly expresses that the Congress shall have the following powers: a) To declare War, grant letters of marque and reprisal, and make rules concerning captures on land and water; b) To raise and support armies, but no appropriation of money to that use shall be for a longer term than two years; c) to provide and maintain a navy; d) to make rules for the government and regulation of the land and naval Forces; e) to provide for the calling of the militia to execute the Laws of the Union, suppress insurrections and repel invasions; f) to provide for organizing, arming, and disciplining, the militia, and for governing such part of them as may be employed in the service of the United States, reserving to the states respectively, the appointment of the officers, and the authority of training the Militia according to the discipline prescribed by Congress. On the other hand, under Article II Sec. 2 of the United States Constitution the President shall have the following powers: a) The President shall be Commander in Chief of the army and navy of the United States, and of the militia of the several States; b) The president shall have power, by and with the advice and consent of the Senate, to make treaties, provided two thirds of the senators present concur. Based on these two provisions in the United States Constitution, the war powers appear to be clearly divided between the two main branches of government. Under these provisions, the President has the power to lead the armed forces in times of war and to make swift decisions on the field of battle. (â€Å"War and Treat Powers†) On the other hand, the Congress has the power to declare war and to appropriate huge amounts of dollars in support of the war effort. The clear division of powers between the two main branches, however, appear to be more apparent than real. In between these two powers lie a vacuum which the framers of the constitution failed to consider. For any other decisions that the US Constitution failed to anticipate, it appears that the President has complete freedom and absolute discretion to act. This is something which is abhorred by our constitution. Consider the Korean War in which the United States army was intensely involved. The Korean War began as a civil war which was fought from 1950–1953 on the Korean Peninsula. It began when North Korean attacked South Korea on June 25, 1950. (â€Å"Korean War†) Eventually China and the United States became involved in this conflict. Although it was called the Korean War, the United States preferred to call it the police action rather than a war in order to avoid the necessity of formal declaration of war by the Congress of the United States. The same thing happened during the Vietnam War or the Vietnam Conflict. This war lasted for 16 which began from 1959 to 1975. (â€Å"Vietnam War†) This involved the United States, its allies and the South Vietnam against Soviet Union, its allies and the People’s Republic of China and the North Vietnam. In this war, the U. S. deployed large numbers of troops to South Vietnam between 1954 and 1973. Some U. S. allies like the Philippines, Australa and New Zealand also sent their troops to aid the United States and South Vietnam. Similar to the Korean War, the United States was also intensely involved in this war without a formal declaration of war by Congress. These two major events in our history have triggered the enactment of the War Powers Act of 1973. It is worth stressing that based on our history Congress has formally declared war in only five conflicts – the War of 1812, the Mexican War, the Spanish-American War, World War I, and World War II – while U. S. presidents have committed armed forces to more than one hundred combat operations around the world. (Charles F. Williams, 2003) The purpose of this law is to provide for a limitation on the powers of the President to deploy United States troops into combat areas without the approval of the legislative branch. Congress aims to prevent the possibility that another Korean and Vietnam Wars may be repeated where the United States deployed its soldiers for battle without the formal declaration of war coming from the Congress. Section 2(a) of the said law is clear on this matter, it states that: â€Å"It is the purpose of this joint resolution to fulfill the intent of the framers of the Constitution of the United States and insure that the collective judgment of both the Congress and the President will apply to the introduction of United States Armed Forces into hostilities, or into situations where imminent involvement in hostilities is clearly indicate by the circumstances, and to the continued use of such forces in hostilities or in such situations. Under the said law, the president is required to consult Congress in every possible instance before introducing United States Armed Forces into hostilities or into situation where imminent involvement in hostilities is clearly indicated by the circumstances, and after every such introduction shall consult regularly with the Congress until United States Armed Forces are no longer engaged in hostilities or have been removed from such situations. The War Powers Act of 1973 also requires the President to submit within 48 hours to the Speaker of the House of Representatives and to the President pro tempore of the Senate a report, in writing, setting forth the circumstances necessitating the introduction of United States Armed Forces, the constitutional and legislative authority under which such introduction took place and the estimated scope and duration of the hostilities or involvement in case United States Armed forces are actually introduced for combat. The said law also requires the President to terminate within sixty calendar days after a report is submitted any use of United States Armed Forces unless the Congress has declared war or has enacted a specific authorization for such use of United States Armed Forces or has extended by law such sixty-day period or is physically unable to meet as a result of an armed attack upon the United States. The sixty-day period shall be extended for not more than an additional thirty days if the President determines and certifies to the Congress in writing that unavoidable military necessity respecting the safety of United States Armed Forces requires the continued use of such armed forces in the course of bringing about a prompt removal of such forces. The Congress by concurrent resolution is authorized at all times to order the withdrawal of US troops. Arguments against War Powers Act of 1973 One of the arguments raised against the enactment of the War Powers Act of 1973 is that it is an act of encroachment on the part of the Legislature of a territory which the US Constitution has delegated to the Executive Branch. It must be stressed that the President took his oath before he assumed his office that he will faithfully execute the Office of President of the United States, and he will to the best of his ability preserve and protect and defend the Constitution of the United States. The present statute significantly limits the powers of the president to act in times of war which have a serious effect on the performance of his obligation. Arguments In Favor of War Powers Act of 1973 On the other hand, some are in favor of the War Powers Act of 1973. They argue that the consultation and reporting requirements and the power of Congress to terminate the deployment of armed forces do not operate to limit the powers of the president. It merely serves to ensure that the constitutional mandate is observed. As envisioned by the United States Constitution, there shall always be two keys to start the engine of war running – the key given to the Congress and the key given to the President. Thus, the War Powers Act of 1973 does make Congress superior to the President, rather, it only highlights the supremacy of the United States Constitution. Conclusion I believe that the War Powers Act of 1973 is constitutional. Our history has shown that we cannot entrust to a single man the power to deploy United States troops to combat. In the past decade, all the past presidents, including our present president, has deployed hundreds of thousands of US soldiers to battle. This not only led to the death of countless soldiers but it has depleted our resources. The United States Constitution is still the highest law of the land and it is clearly manifested in the enactment of the War Powers Act of 1973.

Tuesday, July 30, 2019

Application of Fluorescence Spectroscopy

Application of Fluorescence Spectroscopy in Chemical Oceanography: Tracing Colored Dissolved Organic Matter (CDOM) Erika Mae A. Espejo 3rd year, BS Chemistry, University of the Philippines, Diliman Abstract Dissolved organic matter (DOM), the fraction passing through a 0. 45 Â µm membrane filter, is considered poorly understood mixture of organic polymers because of its complexity. Although it largely influences a lot of biogeochemical processes in aquatic environments, its characterization is not that simple.However, due to the fact that it comprises optically active fraction called colored dissolved organic matter (CDOM) together with the help of its colloidal components, tracing of DOM can be possible. Through different methods and instruments such as fluorescence excitation-emission spectroscopy, parallel factor analysis (PARAFAC), isolation-fractionation technique (pairing of fluorescence and absorbance spectroscopy), and satellite remote sensors, analysis of DOM can be done wh ich can help elucidate its dynamics in aquatic environments.Introduction When a molecule absorbs light (energy), an electron is excited and promoted to an unoccupied orbital. Figure 1 shows a Jablonski diagram which describes what happens when an electron is excited: Fig. 1 Jablonski diagram The energy difference between the ground (S 0) and excited singlet states (S1, S2 or higher) determines the wavelengths at which light is absorbed. Absorption (excitation) can result in a range of transitions to various vibrational sublevels of excited singlet states, which is then followed by nonradiative relaxation to the lowest sublevel of the S 1 state, via vibrational relaxation and internal conversion.Internal conversion, singlet–triplet intersystem crossing and fluorescence then compete for relaxation to the ground state (S 0). The wavelength of the fluorescence emission is determined by the difference in energy between S1 and S0 states. The greater the conjugation in the molecule, the lesser the difference in energy resulting in a longer wavelength of fluorescence. Discussion The fraction passing through a 0. 45 Â µm filter includes material in true solution, together with some colloidal components, and is termed dissolved organic matter (DOM).It could be autochthonous/external (from degradation of terrestrial plant matter which is dissolved and transported through river systems and estuaries to the marine environment), or allochthonous/internal (from exudation by phytoplankton, excretion by zooplankton, and post-death organism decay process). DOM influences different aspects of aquatic environments like microbial and plankton (aquatic) ecology, trace metal speciation and transport, polycyclic aromatic hydrocarbons (PAHs) toxicity, trace water masses, mobilization of organic and inorganic pollutants, photo degradation, drinking water treatment, and carbon budgeting.This implies that tracing and characterization of DOM is essential to understand its dynamics ; however, since DOM is a complex and poorly understood heterogeneous mixture of aliphatic and aromatic polymers, and its composition varies in time and space depending on proximity to sources and exposure to degradation process, characterization is arduous (involves large sample volumes and many stages) [4]. The optically active fraction of DOM (passing through a 0. 2 Â µm filter) is called the colored dissolved organic matter (CDOM). It absorbs ultraviolet and blue light radiation in 350-500 nm range and also fluoresces when excited by light .Its presence gives water a yellow/brown color (and often described as yellow substance or gelbstoff) and its light absorption is highest in the ultraviolet (UV) region and declines to near-zero levels in the red region of the spectrum [2]. It plays an important role in determining the underwater light fields, represents a significant component of ocean optical signals for satellite-based measurements of ocean color and can interfere in globa l and regional estimates of primary production; affects the ocean color, underwater light fields and aquatic chemistry through a suite of sunlight-initiated photochemical processes [3].Thus, using spectroscopy, it can be used as a tracer for the characterization of the DOM pool. This review discusses four approaches in fluorescence spectroscopy for tracing CDOM. The first one is the Fluorescence Emission-Excitation Spectroscopy. Fluorescence excitationemission matrices (EEMs) are emission scans from excitations over a range of wavelengths (? ) which provide information on number, types and abundance of fluorophores present in CDOM [4] . It can also ifferentiate between CDOM of terrestrial and marine origin (marine CDOM has a fluorescence maximum at shorter wavelengths than terrestrial). For multivariate analysis of EEMs, Principal Component Analysis (PCA), a two-way data analysis method is used (for example 45 excitation ? times 150 emission ? equals 6750 variables). However, Stedmo n et. al said that Parallel Factor Analysis (PARAFAC) is better suited to EEMs since it is a three-way version of the PCA where the data are composed into tri-linear components. Equation 1 describes the PARAFAC model (the second approach): xijk = ? ifbifckf + ? ijk (1) where xijk is the intensity of the fluorescence for the ith sample at emission wavelength j and excitation wavelength k, aif is directly proportional to the concentration (moles) of the fth analyte in sample I, b jf is linearly related to the fluorescence quantum efficiency (fraction of absorbed energy emitted as fluorescence), ckf is linearly proportional to the specific absorption coefficient (molar absorbtivity) at excitation wavelength k, F defines the number of components in the model, and a residual matrix ? jk represents the variability not accounted for by the model. Figure 2 and figure 3 show that the model reproduces the main features of the measured EEMs when they sampled in the east coast of Jutland, Denma rk: This implies that PARAFAC modeling is an effective method of characterizing CDOM with EEMs. This approach was able to trace CDOM to help elucidate its dynamics: Stedmon et. al said that the model was successful in grouping the fluorophores present into groups with similar structure. They have found out that excitation at longer ? uggests that the fluorophores responsible for this fluorescence are more aromatic in nature or contain several functional groups, the ratio of fluorescence in this region (~500 nm) relative to the fluorescence at 450 nm, varies depending on the number of aromatic groups and, hence, the source of the material, and ratios twice as large in the estuary than in the terrestrial samples, suggests that the fluorescence is not only due to terrestrially derived matter but also CDOM produced/transformed in estuarine processes.As with the behavior of CDOM, results show that this approach distinguishing is capable between of CDOM derived from different sources sinc e there are considerable differences in the composition of CDOM from sources of DOM. Table 1 shows the behavior of CDOM from different sources: Table 1. Behavior of CDOM from different sources High fluorescence intensity Low fluorescence intensity Lakes: there is a net production of ? Transported out of the forest and again autochthonous DOM during estuarine mixing (where the freshwater input from the stream mixes with the saline waters of the inner estuary) ?In freshwater: due to mixing (dilution), and degradation/transformation ? In forest stream: photochemical degradation due to exposure to sunlight (photochemical degradation bleaches the DOM fluorescence and causes the specific fluorescence to decrease) ? Results show that this approach enables us to establish relationships between general characteristics of the DOM pool and its fluorescent properties. The third approach is the isolation-fractionation based techniques ((ion-exchange resins, reverse osmosis, rotary evaporation, a nd tangential flow ultrafiltration).However this approach uses isolates which may not completely reflect the actual structure, behaviour, interactions and reactivity of DOM in the natural environment due to alterations in the structure of the DOM during extraction and concentration and due to their removal from the original environment in which they were situated. Nevertheless, the paired fluorescence and absorbance measurements can still distinguish CDOM from different sources. Figure 4 shows that DOC against a340 for all sample sites and demonstrates a strong correlation (r=0. 9, n=30); a340 was found to be the best proxy for DOC from all the optical measurements taken, where a340 is absorption coefficient at 340 nm (provide a check for inner-filtering effects when highly absorbent DOM quenches fluorescence, resulting in a decrease in intensity): Fig. 4 Relationship of DOC and a340 measured in River Tyne, northern England The last approach is through satellite remote sensing, a me thod that could estimate the amount of CDOM in surface waters over large geographic areas would be highly desirable.Satellite remote sensing has the potential to CDOM observation with high spatial and temporal resolution and enables scaling up to the level of large ecosystems and biomes which implies that match-ups have really high correlation (hence approach is [3] . Figure 5 below shows satellite measurements of CDOM successful and verified): Satellite-derived CDOM products will allow us to estimate processed such as ecosystem production of DOM and sunlight decomposition of CDOM [7] . The new odel will also allow us to validate the remote sensing estimates of phytoplankton (chlorophyll concentration) and productivity, and may open up new possibilities for using ocean color remote sensing with studies in areas such as photochemistry, the photobiology of ultraviolet radiation and even ocean circulation [3]. Conclusion The importance of CDOM in tracing and characterizing DOM has been showed through the use of its optical properties; thus enabling us to explain the dynamics of its pool.The use of fluorescence spectroscopy makes it possible to distinguish the properties of CDOM which can enlighten us on how it influences the biogeochemical processes in the aquatic environments (for example the absorbance measurements can tell us what components of CDOM are present, its molecular weight, it sources, etc), and how it behaves in different environments. References: [1] Andy Bakera, Robert G. M. Spencer. Characterization of dissolved organic matter from source to ea using fluorescence and absorbance spectroscopy [2] C. A. Stedmon*, S. Markager . Behaviour of the optical properties of coloured dissolved organic matter under conservative mixing [3] S. P. Tiwari, P. Shanmugam. An optical model for the remote sensing of coloured dissolved organic matter in coastal/ocean waters [4] Colin A. Stedmona, Stiig Markagera, Rasmus Bro. Tracing dissolved organic matter in aquatic environments using a new approach to fluorescence spectroscopy [5] Claude Belzile, Laodong Guo.Optical properties of low molecular weight and colloidal organic matter: Application of the ultrafiltration permeation model to DOM absorption and fluorescence [6] C. Romera-Castillo, M. Nieto-Cid, C. G. Castro , C. Marrase, J. Largier, E. D. Barton, X. A. Alvarez-Salgado. Fluorescence: Absorption coefficient ratio — Tracing photochemical and microbial degradation processes affecting coloured dissolved organic matter in a coastal system [7] http://neptune. gsfc. nasa. gov/science/slides. php? sciid=73

Behavioural Science and its Contribution to Organizational Behavior Essay

Chapter 1 Introduction: Behavioural science is the systematic analysis and investigation of human behaviour through controlled and naturalistic observation, and disciplined scientific experimentation. It attempts to accomplish legitimate, objective conclusions through rigorous formulations and observation. Behavioral sciences could be categorized into three main forms psychology, sociology and anthropology. Insights from several pure disciplines across behavioural sciences are explored by various applied disciplines and practiced in the context of everyday life and business. These applied disciplines of behavioural science include: organizational behavior, operations research, consumer behaviour and media psychology. Behavioural sciences abstract empirical data to investigate the decision processes and communication strategies within and between organisms in a social system. Behavioural sciences abstract empirical data to investigate the decision processes and communication strategies within and between org anisms in a social system. Scientists in this field looks at individuals and their behavior along with the behavior of societies, groups, and cultures, as well as processes that can contribute to specific behaviors. There is a great deal of overlap between this field and the social sciences, which can sometimes lead to confusion. The social sciences tend to focus more on structural systems and cultures, while behavioral science tends to look at the reactions within and between organisms that dictate behavioral trends Organizational Behavior is the study of individuals and their behavior within the context of the organization in a workplace setting. It is an interdisciplinary field that includes sociology, psychology, communication and management Statement of the problem Many modern organizations are faced with numerous challenges such as illegal and unethical behaviour in a number of business transactions. Managers are also faced with the challenge of evaluating the effect of this critical behaviour on the performance of such organizations. Again, many business managers operate their activities today, without keen interest of bothering whether their actions are right or wrong and the extent of employees  understanding of the term ethics while the level of compliance is highly infinitesimal, (Oladunni 2002).The way Nigerian society cares little about the welfare of the employees tend to make some of these business operators to begin to wonder about the necessity of behavioural science in an organization. Objective of research The objectives of this research among others are to:[a]critically x-ray the effects of behavioral science on organizational performance.[b]establish whether behavioural science has any relationship with organizational performance.[c]show-case the necessity of behavioural science to the success and eventual institutionalization of an organization Chapter 2 Literature review Behavioral science is any of various disciplines dealing with the subject of human actions, usually including the fields of sociology, social and cultural anthropology, psychology, and behavioral aspects of biology, economics, geography, law, psychiatry, and political science. The term gained currency in the 1950s in the United States; it is often used synonymously with â€Å"social sciences,† although some writers distinguish between them. The term behavioral sciences suggests an approach that is more experimental than that connoted by the older term social sciences. Behavioral and social sciences research is a large, multifaceted field, encompassing a wide array of disciplines. The field employs a variety of methodological approaches including: surveys and questionnaires, interviews, randomized clinical trials, direct observation, physiological manipulations and recording, descriptive methods, laboratory and field experiments, standardized tests, economic a nalyses, statistical modeling, ethnography, and evaluation. Yet, behavioral and social sciences research is not restricted to a set of disciplines or methodological approaches. Instead, the field is defined by substantive areas of research that transcend disciplinary and methodological boundaries. In addition, several key cross-cutting themes characterize social and behavioral sciences research. These include: an emphasis on  theory-driven research; the search for general principles of behavioral and social functioning; the importance ascribed to a developmental, lifespan perspective; an emphasis on individual variation, and variation across sociodemographic categories such as gender, age, and sociocultural status; and a focus on both the social and biological contexts of behavior. The core areas of behavioral and social sciences research are divided into basic or fundamental research and applied research. The basic and applied research distinction serves more of an organizational function for purposes of this definition, rather than representing firm boundaries within the field. Indeed, many studies have both basic and applied components. Moreover, basic and applied research is often complementary. Basic research frequently provides the foundation for subsequent applied research, and applied research often influences the direction of basic research. Definition of â€Å"behavioral†Ã¢â‚¬  For purposes of this definition, the term â€Å"behavioral† refers to overt actions; to underlying psychological processes such as cognition, emotion, temperament, and motivation; and to biobehavioral interactions. Behavioral science a science or branch of learning, as psychology or sociology that derives its concepts from observation of the behavior of living organism.according to â€Å"prof B J Inyang 2008 behavioural sciences is the scientific study of human behaviour Behavioral Sciences Literature A considerable literature on individual behavior and public health has developed in the second half of the twentieth century. The general failure of public health to pick up and nurture the more macro social science perspectives to the same degree has limited the full potential of the impact of the social and behavioral sciences on public health, particularly because the historical roots of public health in the latter half of the nineteenth century included a strong social structural viewpoint. Since that time, the theoretical development of economics, political science, sociology, and anthropology has accelerated, but it was often not brought to bear on contemporary public health issues because these issues were often defined in terms of the characteristics of individuals rather than as characteristics  of social structure. The argument is, then, that public health picked up the wrong end of the social science stick—the individual (micro) end rather than the sociocultural ( macro) end. This assertion is supported by any perusal of public health journals or literature on social and behavioral science in public health in the second half of the twentieth century. Nonetheless, as the end of the twentieth century in public health witnessed increasing concern with social concepts such as social inequity, inequality, and community interventions, the disciplines of sociology, anthropology, economics, and political science had a more important role in public health, for the determinants of health were being defined in terms of a social and behavioral perspective. For example, many individual behaviors were recognized as risk factors for poor health, but were also seen as embedded in a wider social context. In addition, a social science–informed healthful public policy was seen by many as a key to the development of public health strategies to improve health. Behavioral science research is a large, multifaceted field, encompassing a wide array of disciplines. The field employs a variety of methodological approaches including: surveys and questionnaires, interviews, randomized clinical trials, direct observation, physiological manipulations an d recording, descriptive methods, laboratory and field experiments, standardized tests, economic analyses, statistical modeling, ethnography, and evaluation. Yet, behavioral sciences research is not restricted to a set of disciplines or methodological approaches. Instead, the field is defined by substantive areas of research that transcend disciplinary and methodological boundaries. In addition, several key cross-cutting themes characterize social and behavioral sciences research. These include: an emphasis on theory-driven research; the search for general principles of behavioral and social functioning; the importance ascribed to a developmental, lifespan perspective; an emphasis on individual variation, and variation across sociodemographic categories such as gender, age, and sociocultural status; and a focus on both the social and biological contexts of behavior. The core areas of behavioral and social sciences research are divided into basic or fundamental research and applied research. The basic and applied research distinction serves more of an organizational function for purposes  of this definition, rather than representing firm boundaries within the field. Indeed, many studies have both basic and applied components. Moreover, basic and applied research is often complementary. Basic research frequently provides the foundation for subsequent applied research, and applied research often influences the direction of basic research. The social sciences are concerned with the study of human society and with the relationship of individuals in, and to, society. The chief academic disciplines of the social sciences are anthropology, economics, history, political science, and sociology. The behavioral sciences, particularly psychology, are concerned with the study of the actions of humans and animals. The key effort of the behavioral sciences is to understand, predict, and influence behavior. The chief academic disciplines of the behavioral sciences are anthropology, psychology, and sociology, with the distinction between social and behavioral science often blurred when these disciplines are applied in public health research and practice, particularly in schools of public health and governmental agencies. Many, if not most, public health approaches are problem focused and lead to a multidiscipline solution encompassing several social and behavioral science disciplines and combinations of them (such as social psychology), in addition to other public health disciplines such as epidemiology and biostatistics. Anthropology. Anthropology is a broad social science concerned with the study of humans from a social, biological and cultural perspective. Historically it is a Western-based social science with roots in Europe and North America. It includes two broad areas of physical and sociocultural anthropology; both are relevant to public health. Physical anthropology divides into two areas, one related to tracing human evolution and the study of primates, and the other concerned with contemporary human characteristics stemming from the mixture of genetic adaptations and culture. Medical anthropologists with this perspective are often concerned with the relationships between culture, illness, health, and nutrition. Sociocultural anthropology is concerned with broad aspects of the adaptation of humans to their cultures— with social organization, language, ethnographic details, and, in general, the understanding of culturally mitigated patterns of behavior. In recent decades this perspective has taken a more ecologically focused view of the human species. From a public health perspective, this  approach to anthropology is probably most salient in terms of the methodological approaches used by anthropologists. They have a critical concern with understanding communities through participant observation. Indeed, participat ion is probably the key concept linking modern-day anthropological approaches to twentieth-century concepts of public health community interventions. Although the methodology of rapport-based structured interviews and observation is a highly developed methodology among anthropologists, it has had limited application in public health. More recent efforts in public health to address issues of inequity at the community level have created more attention to anthropological approaches. Economics. Economics is perhaps the oldest of the social sciences, with its concern with wealth and poverty, trade and industry. However, current economic thinking generally dates from the last three centuries and is associated with the great names in economic thinking, such as Adam Smith, Robert Malthus, David Ricardo, John Stuart Mill, and Karl Marx. Present-day economics is an advanced study of production, employment, exchange, and consumption driven by sophisticated mathematical models. Basically, the field breaks into two distinctive areas: microeconomics and macroeconomics. Microeconomics is largely concerned with issues such as competitive markets, wage rates, and profit margins. Macroeconomics deals with broader issues, such as national income, employment, and economic systems. The relationship between economics and health is obv ious because in developed countries the percentage of gross national product consumed by the health care industry is significant, generally ranging from 5 to 15 percent of the gross national product. In the poorer countries, the cost of disease to the overall economy can prohibit the sound economic development of the country. In recent years there has been a concern with both the global economic burden of disease as well as with investment in health. That poverty is highly related to poor public health is a widely accepted tenet of modernday thinking in public health. However, economic systems ranging from free enterprise through liberal socialism and communism offer quite differing alternatives to the reduction of poverty and the distribution of economic resources. Psychology. Psychology is probably the most common disciplinary background found in the application of the social and behavioral sciences to public health. Modern psychology is a large field that encompasses physiological psychology,  concerned with the nervous and circulatory systems, as well as social psychology, and concerned with the behavior of individuals as influenced by social stimuli. In general, psychology is concerned with the relationship of living organisms to their environment. In addition to studies focused on physiological mechanisms, psychology is concerned with the broad area of human cognition, including learning, memory, and concept formation. The subfield of abnormal psychology is concerned with mental disorders, ranging from psychoses to neuroses. The subfield of clinical psychology offers direct patient-care mechanisms to treat mental problems in individuals. Thus the application of psychological approaches to health is quite apparent. However, the most salient branch of psychology for public health practice, and particularly for the task of understanding the determinants of health, is probably social psychology. A major focus of social psychology is on attitudes, opinions, and behaviors. Thus, there is an emphasis on understanding how groups and individuals interact with one another. The degree to which many interactions are easy or difficult can play a major role in determining the stability of groups and individuals. Therefore, broad concepts su ch as stress, social cohesion, peer influence, civic trust, and others derive strong theoretical and research support from social psychology. Sociology. Sociology is perhaps the broadest of the social science fields applied to public health. It is also characterized by being eclectic in its borrowing from the other social sciences. Thus, sociology is also concerned with organizations, economics, and political issues, as well as individual behaviors in relation to the broader social milieu. A key concept in sociology, however, is an emphasis on society rather than the individual. The individual is viewed as an actor within a larger social process. This distinguishes the field from psychology. Thus the emphasis is on units of analysis at the collective level such as the family, the group, the neighborhood, the city, the organization, the state, and the world. Sociology is concerned with how the social fabric or social structure is maintained, and how social processes, such as conflict and resolution, relate to the maintenance and change of social structures. A sociologist studies processes that create, maintain, and sustain a social system, such as a health care system in a country. The scientific component of this study w ould be the concern with the processes regulating and shaping the health  care system. Sociology assumes that social structure and social processes are very complex. Definition of organizational behaviour Organizational behavior is a field of study that investigates the impact of individuals, groups and structures upon behavior within an organization. It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of organizational theory (which is focused on organizational and intra-organizational topics) and human resource studies (which is more applied and business-oriented). It may also be referred to as organizational science. The field has its roots in industrial and organizational psychology a Organizational studies encompass the study of organizations from multiple viewpoints, methods, and levels of analysis. For instance, one textbook divides these multiple viewpoints into three perspectives: modern, symbolic, and postmodern. Another traditional distinction, present especially in American academia, is between the study of â€Å"micro† organizational behaviour — which refers to individual and group dynamics in an organizational setting — and â€Å"macro† strategic management and organizational theory which studies whole organizations and industries, how they adapt, and the strategies, structures and contingencies that guide them. To this distinction, some scholars have added an interest in â€Å"meso† scale structures – power, culture, and the networks of individuals and i.e. ronit units in organizations — and â€Å"field† level analysis which study how whole populations of organizations interact. Whenever people interact in organizations, many factors come into play. Modern organizational studies attempt to understand and model these factors. Like all modernist social sciences, organizational studies seek to control, predict, and explain. There is some controversy over the ethics of controlling workers’ behavior, as well as the manner in which workers are treated (see Taylor’s scientific management approach compared to the human relations movement of the 1940s). As such, organizational behaviour or OB (and its cousin, Industrial psychology) have at times been accused of being the scientific tool of the powerful.[citation needed] Those accusations notwithstanding, OB can play a major role in organizational development, enhancing organizational performance, as well as individual and group  performance/satisfaction/commitment. One of the main goals of organizational theorists is, according to Simms (1994) â€Å"to revitalize organizational theory and develop a better conceptualization of organizational life.†[2] An organizational theorist should carefully consider levels assumptions being made in theor y,[3] and is concerned to help managers and administrators Behavioral science and organizational behaviour both interrelate and interdepend on each other thou the mean total different things. Chapter3 Finding This study shows that behavioural science does affect organizational behaviour negatively and positively, it could affect one negatively if one had a rough upbringing such as the environment, genetic treats, the person interpersonal relations skill would be poor thus reducing the persons productivity, it can affect positively if one is a good person at heart and is always happy to do the job then the organization may blossom. Recommendation It is highly recommended that managers observe and practice behavioral science amongst his employs so as to balance the organizational behaviour. Chief Executives should encourage behavioral consciousness in their organizations from the top down showing the support and care about ethical behaviour. There is the need for organizations to help their employees in dealings with ethical challenged by adhering to the following steps. [a] Recognize and Clarify the Dilemma. [b] Get all the possible facts [c] List your options, all of them. [d] Test each option by asking: †Is it legal? Is it right? Is it beneficial?† [e] Make your decision. [f] Double check your decision by asking: ‘how would I feel if my family found out about this? How would I feel if my decision was printed in a local newspaper? [g] Implement your action. [h] Make a research and collect feedback on your implementation. [I] Evaluation and control of the whole steps Conclusion It must be emphasized that the challenge of behavioural science must be met by organizations if they are truly concerned about survival uprightness, integrity, and competitiveness. What is needed in today’s complicated times is for more organization to step forward and operate with strong, positive and good organizational behaviours. Organizations must ensure that their employees know how to deal with behavioural issues in their everyday work lives. As a result, when the behavioural climate is clear and positive, everyone will know what is expected of him or her when the inevitable behavioural dilemmas occur. This will definitely give employees the confidence to be on the lookout for unwanted behaviours and act with the understanding that what they are doing is correct and will be supported by top management of the organization REFERENCE ageeg, e. j. (2004). behavioural science. spain: Rmb. B, m. J. (1980). THEORIES OF ORGANISATIONAL BEHAVIOUR. HINSDALE: dryden press. brum, h. (1978). how behaviourial science affects our day to day life. ney york: luft press. burry, c. (2006). behavioural sience. a journal of sciences , 64: 93-98. collins, m. (2009). behavioural science and social science. journal of sciences , 4. h, m. (1985). the organisation as political arena. journal of management studies , 12. Inyang, p. B. (2008). oganizational behaviour. calabar: merb publishers,calabar, nigeria. leez, J. (2009). organizational behaviour. japan: CABS. luthans, F. (1989). Organizational bahaviour. newyork: mc-graw hill. research, o. o. (2013). behavioural science. oaklahoma: marutime. S, t. (2005). finding form looking at the feild of the organization. joournal of management , 42(6):1211-1231. S.P, r. (2009). Organizational beviour:global and southern africa. capetown: prentice-hall. stanford, c. a. (2013). Retrieved february 20, 2014, from casb: www.casb.org W, d. d. (2006). Whento little or too much hurt; evidence for a curvilineaer relationship between fast conflict and innovation in team. journal of management , 34. wikipedia. (2014, febraury 20). the free encyclopedia. Retrieved feb 20, 2014, from www.en.wikipedia.org

Monday, July 29, 2019

Applications in Corporate Finance. Buildalot Essay

Applications in Corporate Finance. Buildalot - Essay Example Background of the company Buildalot is a 50 years old construction company of Ireland. The company was incorporated 30 years back as a group of companies. This consists of many wholly owned subsidiaries that operate in different segment of construction industry. Three segments where company’s business operates are major construction projects, house building construction and office building construction. Subsidiary that operates in major construction project is based on types of undertaken projects. Office building subsidiaries undertake projects related to office constructions. It operates in Europe and Middle East along with successful penetration in the home country of Ireland. The company House building subsidiaries also operate in internationally. The company initially used to engage in residential house building in Ireland started these constructions in these major segments after incorporation in 30 years back. . Business environment analysis Market economy The company operates maximum in domestic market i.e. Ireland. Therefore, this market has substantial influence on this business. Age of democracy and age of the company is similar. So, the company has experienced gradual growth of expenditure of people of this country over the years. Inflation rate in this economy has remained 4% annually over last few years and GDP of this country has been expected to grow 4% annually for next few years. Countries in European Union are the main trading partner of this country. Market competition The extent of competition among the firms in construction industry in this market is high. Eight large companies have been leading the construction market in Ireland. There three other companies including Buildalot who are highly involved in construction work in domestic market as well international markets. According to company’s annual financial data of 2010, it constructed 12% of total new units during this financial year. But, in case of internati onal operation, its business is very small compared to other international companies. The company has generated substantial market share in Ireland especially in office construction segment. Construction projects subsidiaries also awarded many contracts in foreign markets also. Therefore, the company has successfully developed competency and brand value in domestic as well foreign markets. Equity capital structure of the company Buildalot is public limited company which has 441.6 million shares in issue out of total 800 million shares. Issuing price of share is ?0.50. Company’s shares price rose up all time high at ?13.82 at 30th June, 2011. This is a good indicator of company’s growth and it was because of its more than expected results in 2010 financial year. Institutional shareholders have maximum stake than individual shareholders

Sunday, July 28, 2019

Nursing Change initiative paper Essay Example | Topics and Well Written Essays - 2500 words

Nursing Change initiative paper - Essay Example This paper will discuss the change effort to be made in one institution, Comanche Regional Hospital. Most people that have a change issue in their company are aware that a change needs to happen. They begin to get complaints or sales fall off. In the case of Comanche Regional Hospital the bottom line is running in the red and the turnover rate of new motivated managers is very high because of the age and beliefs of the older senior team running the facility. Even when there is a need for change as great as this one, however, complacency is most often the problem (Kotter, 1996). Urgency, at this stage must be created. In this case, there is a huge barrier and that is the mature management team that has been there for some time and talks a lot about change but never sees it happen. The next step in this case is the board. Creating a sense of urgency demands risky action. Going to a board meeting with a group of recent department directors who turned over quickly and customers that have in the past used the hospital is the move in this case that will create urgency the fastest. At the same time take a well created report to a management meeting showing how the bottom line is dropping off, how many jobs will be lost in what departments (it is much more urgent for a department director who must go to his staff and tell them they are laid off) and show over the last two years the number of department directors that have been hired and who have left the organization. Relate that to the cost of recruiting, hiring, and orienting this group. Continue by showing where the hospital could be as far as raises and incentives and management bonus if the bottom line is improved and that money is not spent recruiting the same positions all the time. Most recently there has been a very poor JCAHO review which came close to causing a closure of the facility. This has created a sense of urgency in itself and because of that and that we will create it is time to strike. Create a Coalition In every organization there are formal and informal leaders. Those people must be identified at this time as they will need to be on the guiding coalition. There are two champions that have influence and could be chosen at this time. One is Dr. Ben who has general influence in the hospital as well as in the community. He is well liked and retired from practice but working closely with other physicians. The other is Dr. Dale who is the head of the hospitalist program and this year will be Chief of Staff. Nurse D will be added to the list as she is a manager of the medical departments and has a good ability to work well with management as well as the nurses and staff. She is highly respected. Nurse A is the department director for the critical care units and due to the fact that she is fairly new to the hospital and has led successful change in her past, she is a great addition to this coalition. JP is a board member who has good communication skills among all of the different faction s and has respect on both side of the boundaries. He will provide the coalition with more power and be able to carry what is needed back to the board. Each of the other seats will be filled by staff people who have been progressive in stepping out of the box to improve things in their

Saturday, July 27, 2019

Freud The early Twentith Century Essay Example | Topics and Well Written Essays - 1000 words

Freud The early Twentith Century - Essay Example Dora's father had been a patient of Freud's and recommended that she seek treatment from him after discovering a suicidal note on or in her writing-desk (Freud's account is equivocal on this particular). Though her father did not suspect that she would harm herself, he was "none the less very much shaken" (Freud 17) and sought help for his obviously ailing daughter. Dora's symptoms included a host of somatic and mental affects such as dyspnoea (difficulty breathing or hysterical choking), aphonia (loss of voice), hysterical unsociability, and depression. All of these symptoms Freud would trace back to the repression of Dora's sexuality. The willful repression of the sexual urges Dora felt for the adults around her (including her father, her father's mistress Frau K., and her husband Herr K.), Freud concludes, is responsible for all of her hysterical symptoms and, using the interpretative techniques developed in The Interpretation of Dreams, Freud attempts to show that Dora's denial o f these conclusions is a resistance to her own natural inclinations. In other words, Dora represses her true desires and this repression is the source of her hysterical symptoms. "Whereas the practical aim of the treatment is to remove all possible symptoms and to replace them by conscious thoughts," Freud writes, "we may regard it as a second and theoretical aim to repair all the damages to the patient's memory. These two aims are coincident. When one is reached, so is the other; and the same path leads to them both" (Freud 11). In other words, Freud must convince Dora of the correctness of his psychoanalytical interpretation in order for her symptoms to abate. The impairments to her memory, Freud claims, are just those repressed desires that have caused her hysterical symptoms. She must accept Freud's analysis in order to be cured of her ailment. It is this diagnosis of the origin of Dora's symptoms and the path to a cure that I wish to challenge. In order to effectively demonstrate the flaws in Freud's account, I shall turn to the circumstances leading up to Dora's treatment. Dora's father was in a loveless marriage with a woman whose interests in life, we are told, were confined to the upkeep of the family home. Dora's family had moved to a health-resort outside Vienna to provide a better climate for her father's tubercular ailments and made friends with a couple that had lived at the resort for several years, Herr K. and his wife Frau K. Frau K. became her father's nurse and, in time, his mistress. Dora cared for the K.'s two children and was "almost a mother to them" (Freud 19). Two incidents of a sexual nature occurred between Herr K. and Dora, both of which Freud would misinterpret to his patient's detriment. Herr K. would accompany Dora on walks and one day made sexual advances toward her after a trip to the lake. When she told her father about the incident, he called on Herr K. to explain himself. Herr K. denied any such overtures and conjectured that Dora had imagined the whole thing. She had, after all, "read Mantegazza's Physiology of Love and books of that sort in their house on the lake" (Freud 19). It was, Herr K. claimed, most likely that she had been over-excited by such reading and fantasized that Herr K. might be amorously intwined with her. Much to Dora's

Friday, July 26, 2019

Sula essay Example | Topics and Well Written Essays - 1250 words

Sula - Essay Example ived of its traditions, wisdoms, and experiences; instead, for Sula, connection with traditional ideals of maternal love pushes her to turn down the maternal family, specifically the ideals of antique belongings. Marie Nigro’s In Search of Self: Frustration and Denial in Toni Morrison’s Sula talks about the conflict created by the psychological and emotional detachment between mothers and daughters of African American descent. Nigro explains that detachment arises when daughters believe that their mothers are unable to endow them with love and sympathy because of economic aspects associated with gender, class, and racial prejudice. Such real hindrances to manifestations of love compel daughters to disobey or go against mothers who believe their efforts are adequate or compatible to affection. Phillip Novak, in his article â€Å"Circles and Circles of Sorrow†: In the Wake of Morrison’s Sula, argues that when such sympathy or love is deprived of, daughters are unable to express sympathy or love to their own daughters. Conflicts burst forth when mothers aspire for the individuality and self-reliance of their daughters but expect recognition of or gratitude for their sacrifices. The influence of the mothers on the life and identity formation of their daughters is one of the leading subjects of Sula. Morrison portrays the impact of class by examining the relationship between mother and daughter belonging to the lower class—the Peaces—and those belonging to the middle class—the Wrights. The relationships between mother and daughter in both families struggle with the difficulties that class and race create. Eva Peace was not able to give the maternal affection that Hannah wants. Due to the impact of class and race, Eva was unable to totally concentrate on her maternal responsibilities, which adversely affected the personal growth and identity formation of Hannah. Consequently, Hannah failed to provide motherly love to her own daughter, perpetuating the

Thursday, July 25, 2019

Spiritual Needs Assessment Essay Example | Topics and Well Written Essays - 750 words

Spiritual Needs Assessment - Essay Example I believe in tolerance. Everyone should be able to worship or believe what they want as long as no harm is coming to others. My ideas and views are not more important than someone else’s. Everyone should have ideas and views that are respected. A5: Yes. My spiritual goal is to pray for my family daily. I have prayed daily since I was in the first grade. I remember being scared of going to hell. I was more frightened for my dad because he did not go to church and was an alcoholic. am in the low percentage of being married for almost 20 years to the same man. All of my children have the same father. My anemia causes me to be very tired and sleepy. I feel bad for my family. I wish I could do better. Yes. My daughter attends a Baptist church regularly. My grandparents are Calvinists. My mother is Baptist. I perceive their spirituality with respect but still maintain my own beliefs. One of my beliefs is not to force my spirituality on others. My assessment findings with this patient were eye opening. I did not realize that she believed in anything. She did not talk about religion or spirituality much. I would never have guessed that she believed in anything. The significant discovery was the fact the patient prayed every day. I did not realize that she believed in a higher power to pray to. I did not realize either that the patient was raised in the framework of Calvinism. This explains her aversion to organized religion. Her type of Calvinism believes Jesus did not die for the whole world – just a selected few. It also preaches that everyone is born wicked with repentance as their only way to heaven. This revelation helped explain her depression surrounding organized religion. The whole interview went well. However, the patient was a little uncomfortable discussing her spirituality. It seemed to be a private issue. I would approach

Wednesday, July 24, 2019

Humans & others mammals Essay Example | Topics and Well Written Essays - 500 words

Humans & others mammals - Essay Example Animals like the chimpanzees, apes and bonobos are good examples which through their anatomy and behaviors, prove that evolution is real. The organization of internal organs in the African apes and the human beings is similar. The bone structure is similar and they only differ in shape and size. Human beings however lack tails and this depicts that at one point the humans were analogous to the African apes but they have evolved over time. All mammals are sexually dimorphic in that males are larger than females by about 5-10% (Barton 79). This shows humans are similar to other mammals and are only superior because they have evolved over time. Evolution principles show that body features develop based on habitual bipedalism. The hands of humans are shorter than those of apes. This is because they locomote more using their hands rather than legs. Similarly the legs of human beings are longer than those of apes. The human pelvis and the spinal column are adapted in such a way that the humans remain erect and offer more stability for waking and running. This adaptation is believed to have been achieved due to the competition between humans and other mammals and is evidence that evolution took place. Scientists have proved that the shape of the brain in apes and in humans is similar. However, they differ in size. This increase in the size of the brain proves that evolution has taken place. Human females reach the menopause stage at one point in life. However, other mammals like chimpanzees, apes and gorillas do not become sterile at any stage in life. The Scientific explanation of this difference is based on human selection t hat is a factor that proves evolution (Barton 211). Male Bonobos protect the female bonobos. This characteristic is also present in other mammals such as apes. Human beings also have the same character of males protecting the females. This similarity shows a connection in the origin of humans and apes.

To produce a critique pf Part 4 of the draft Human Tissue and Embryos Essay

To produce a critique pf Part 4 of the draft Human Tissue and Embryos Bill - Essay Example enly fertilizes the women’s egg with the sperm of some male person other than the husband of that woman, when a couple approaches it in order to use their own gametes for conceiving a child (Sheldon & Sally, 2005). The Human Fertilisation and Embryology Act 1990 proved to be ineffective in preventing illegal trade in human embryos. For instance, Leeds General Hospital paid  £1,500 to women who agreed to participate in an IVF research trial to harvest their eggs. There were reported cases of procuring nearly seventy ova in one cycle from women in the US, which resulted in their death. There are lacunae in the Act of 1990 which allows the trading of eggs that are not meant for fertilisation, moreover, the extraction of eggs imperils the health of women (Dickenson, Mar2004). In order to comply with the requirements of the European Tissue Directive and consequent to the apprehensions of the citizens of the UK regarding the utilization of human tissue and the various technologies associated with reproduction, the UK Government has conceded that primary legislation and its regulation are essential. Further, the extant law has to be modified in order to cope up with the technological changes and new discoveries, a changing public perception and retain public confidence (Review of the Human Fertilisation and Embryology Act, 2006). Steps are underway to restructure the Human Fertilization and Embryology Act 1990 of the HFE Act in a manner that would find societal acceptance. Nevertheless, the Government in disinclined to modify issues like the proscription of human reproductive cloning, discontinuance of donor anonymity and the production and utilization of embryos for research purposes. The HFE Act is put into effect by the Human Fertilization and Embryology Authority or HFEA, which monitors and controls every facility that indulge in IVF, donor insemination or the storage of eggs, sperm or embryos. Moreover, it is the regulatory authority for all human embryo

Tuesday, July 23, 2019

White Paper on the film Henry V Essay Example | Topics and Well Written Essays - 1000 words

White Paper on the film Henry V - Essay Example Setting a concrete example for this leadership is the leadership of Henry V during his term. Perhaps during his motivational rhetoric before he and his people went off to a battle what made his leadership notable. The content of his speech had a power to move or compel his member toward his vision. To scrutinize the content of his inspiring â€Å"St. Crispin† speech will help this study to understand Charismatic Leadership. Citing the reality of life and death in his speech, King Henry V’s St. Crispin’s speech appealed truthful. Thus it brought another dimension to view life, enough to motivate people to move in his direction. To have his people not to fear regarding their number, he made them realized that greater honor was waiting for the few people rather than the multitude. The share of honor in multitude will be a lesser credential than to a group of fewer people. Perhaps in his speech, King Henry V’s charisma was emphasized when he cited and imply about God’ will with his own vision and plans. This just signified humility on his part towards a more Greater Power than his own that he was acknowledging. In a study of trait of charismatic leadership done by Quarterman Lee (2008), he came up with certain descriptions to describe such kind of leaders. The descriptions will also served as categorical arrangement to analyze the context of King Henry V’s St. Crispian’s speech in this study. In order to present to people being governed a leader’s compelling vision, a certain means of transmission will be needed. Speech or rhetoric to address the people is one of those (Nelson, Megill, and McCloskey, 1987). King Henry V used a persuasive rhetoric in his St. Crispian’s Day speech. Apparently, after the speech were given, the cited expected effect of such act manifested towards King Henry V’s people. He declared that certain day to be the St. Crispian’s Day,

Monday, July 22, 2019

Discuss and Explain the plot and sub-plot Essay Example for Free

Discuss and Explain the plot and sub-plot Essay Metamorphosis is based around a central character called Gregor Samsa. He is a hard working young man who for a number of reasons, including pressure, he transforms into a beetle. There are other main characters in the play which include Greta Samsa, Mr. Samsa and Mrs Samsa, who are his sister, father and mother. The characters all enter one by one and each give a mime which depicts what their character is like at the current time. The characters then narrate as to what Gregor looks like during his transformation into a beetle, they say this in the third person. This is followed by a structured conversation between Gregor and his sister Greta. This conversation shows us that there are many close feeling between them, and that they have a close relationship. This relationship later on proves extremely necessary and important, as Greta is the only person who truly understands how Gregor feels when he turns into a beetle. Shortly after this conversation there comes a scene of repetition. This is where we see the demands that Gregor faces and the pressure he receives from his family; for he is the only person in family who sustains a job and therefore produces an income. An example of the repetition is, Gregor, Cash! Gregor, Shoes! Gregor, Cigars! Gregor, food! This repetitiveness emphasises the stress and anxiety that Gregor feels. The next scene is a complete antithesis to the previous scene. It is very naturalistic, and portrays a normal, every day conversation between the family. Here we learn about how hard Gregor has to work in order to keep his family in good health with the money he brings in. His mother tells him to go to sleep when he complains about being tired, but he tries to refuse as he is worried that he will get sacked and then the family will have no income. This shows his dedication to his job and how hard he works for his familys sake. Gregor in the morning begins to feel ill and this is where his transformation into a beetle begins. The family at this point cannot see Gregor, but they can hear him and realise that something is not right. Gregor refuses their entry into his room, and locks himself in, unsure what is happening to him, himself. By this time the family start to realise that he is late for work. The situation becomes worse though, as the introduction of a new character happens. The Chief Clerk, who is Gregors boss, arrives at the house. The chief clerk only cares about his money and he has come to the house to find out why Gregor is not at work. This makes the current situation more awkward. All of the family and the chief clerk himself try to enter the room, but Gregor who is ashamed and scared about his current physical state does not want them to enter. After much confusion and worry from the familys behalf, Gregor eventually opens the door. When the family see the sight of him and notice how grotesque he looks they greet him with fear and loathing. Shoo! Get back. The beginning of the next scene sees the family, including Gregor talking about Gregor in the third person, about how much anguish and pain he feels. The family, with the omission of Gregor then begin to talk in a worried and confused tone, about what to feed him, how to feed him and when to feed him. We then get a flash back to what it used to be like in the mornings, how Gregor would drink his milk and be off to work in a cheery mood. The play continues; and Gregors room is cleaned out. Leave it! he shouts, as he tries to protect his belongings his only companions. The next scene is an evening scene, where again, Gregor reminisces about the distant past. He complains about she milk, saying he doesnt like it anymore, its revolting. This again accentuates his transformation: the only human aspect of Gregor is that he appears to be able to speak. Mr. Samsa, previously unemployed because of Gregors income, gets a job. The family surround him and bombard him with compliments: entitles you to look like a general. This shows how the family are doing their best to move on. We, as actors, are told the next scene is almost entitled Optimism. This immediately portrays a feeling of hope and desire for their lives to be normal. This, however, is also the scene where Mr Samsa completely loses control and hurls an apple at this son, which sinks into him, shouting, Back! Back! Back! Back! The audience is then invited into Gregors dream, followed by Phase Three. This phase begins with another flashback of previous life. Time to get up for work, Gregor. The scene quickens until the usual repetitive rush is sounded: Lodgers, Cash! Lodgers, Shoes Lodgers, Beer! This is where we met three lodgers, who are pompous and exact. They are demanding until they meet Gregor, who is b now a grotesque and unpleasant sight. They argue and leave. This seems to be the final straw, and the family are now conscious that this cannot go on any more. Greta, who so far has been Gregors guardian angel, distances herself and leaves him. Mrs Samsa, always there for her son, a maternal figure, sees her son, and after he whispers, Free free, she says, Dead, and thanks God in advance for taking care of him. Metamorphosis ends optimistically. Greta re-appears, and the family tell the audience how beautiful their daughter is, and how their life seems to be happy. Theyre doing everything they can to forget Gregor, and push on with their lives. Metamorphosis is a complicated, unusual play with many hidden meanings. It focuses on family life, pressure and expectation; how throughout our lives, we are always being ridden with demands. Berkoff uses these themes extremely well to create a visual masterpiece of the uppermost class.

Sunday, July 21, 2019

Strategic Management And Leadership Semco Case Study Business Essay

Strategic Management And Leadership Semco Case Study Business Essay Executive Summary: The purpose of this report is to identify the leadership and management styles adopted by Ricardo Semler and their impact on the strategic choices of Semco. This report will also explore various management and leadership theories and the resultant effect on organisational and leadership strategy. Introduction: The report intends to take a holistic view of the management and leadership styles and theories and their impacts on organizational leadership and strategy in the backdrop of Semco. Continuing further, the report will assess and evaluate the leadership requirements of Semco and formulate a suitable leadership development plan. A brief look into the evolution of Ricardo Semlers Semco is necessary to understand the organization. Semco, despite challenging the traditional style of corporate management, has continued to grow by leaps and bounds ever since the legendary Ricardo Semler took charge. The organization that was thought to have adopted a management style often termed as a recipe for disaster has been a champion of change with profits growing consistently. Semco had a manifold increase in profitability, growth and productivity, which is remarkable considering the many years of economic melt-down and the volatile political scenario it was operating in. Such an accomplishment requires full faith in employees and a commitment from the top management, but it was not always so. This progress was gradual and methodical as will be demonstrated in the following sections. 1: Leadership styles adopted by Mr. Semler and impact on strategy Ricardo Semmler The authoritarian: When Ricardo Semmler joined his fathers company in 1979, the company was involved in manufacturing equipment for the shipping industry. The revenues were shrinking and despite Semmlers insistence to diversify into other businesses, the management stuck to the same industry. When Mr. Semmler was made in charge in 1980, his first action was to fire 60% of the top management which opposed his radical ideas. An autocratic style of leadership, as theorized by Kurt Lewin, is evident from many actions taken by Semmler. This was combined with a traditional management style which involved following a strict policies and procedures framework for almost every task. Reports and manuals were a norm. The focus was on productivity and achievement of goals. The management performed the traditional roles, as described by Henry Fayol in his theory of 5 functions of management, namely; planning, organizing, commanding, coordinating and controlling the organization. This management style suited well to the fairly authoritarian style of leadership of Ricardo Semmler who held the power to decide for the organisation. Impact on strategy He changed the strategy of the organization, shifting the focus from shipping industry only to diversification into various industries. His vision was to reduce reliance on one industry only and expand into different businesses. This meant that the achievement of tasks were the focal point of the strategy while the employees felt stressed and de-motivated. Innovation seemed non-existent and steadily the staff turnover began to rise. Stress took its toll on Ricardo Semmler himself and his health condition became worse. This was the time for a change. The Change: Source: http://www.shkaminski.com/Classes/images/Managerial%20Grid.gif The management grid by Blake and Mouton perfectly describes the styles of management adopted by Semco. Initially, Semco was located in the bottom right section aiming for high production with low concern for people but gradually the shift towards Team management whereby the organization is divided into small teams operating fairly independently of others but in a coordinated way with high productivity while keeping employees motivated and satisfied. Ricardo Semmler The Democrat: This was when he turned the tables around, making the change by involving the employees in almost every decision made in the company. The change was not a drastic one, it was gradual yet steady. Ricardo Semmler had realized that employees involvement in the decisions related to the organization was essential. They must be well aware of what the organization wants to achieve. Employees should give in their 100% regardless of the skills set they possess. For these reasons, Semmler transformed himself and adopted a leadership style that was identical to Kurt Lewins participative style of leadership. Reforms such as removing the formal line of authority, discarding the organization chart, letting employees set their salaries, select work hours that suit them and even choose their managers and spiraling the organisition into one where there are no cabins and where employees are involved in all major decisions made by the organization are all evidences of the change in management style by Ricardo Semmler. Impact on strategy These actions have brought about a change in the overall strategy of the organization. The employees are aligned with the strategic objectives of the organization. The organization now operates with a strategy that promotes culture of overall openness sharing ideas and providing feedback. The strategy of Semco is now to involve employees in the organizations benefits through its unique profit-sharing scheme, motivating them to work for the growth of the company they can call their own. The organizations structure has been re-defined, moving from hierarchical to business unit approach with teams at the core. Teams mutually decide upon what needs to be done and who will be responsible for what tasks. For this to be achieved multi-tasking is pivotal and most employees are adept at majority of the tasks performed within the unit. This promotes ideas of self-governance and self-management and incorporates responsibility among employees into the overall strategy of the organization. The f ocus has shifted from being task oriented to more people oriented with high importance given to productivity. 2: Link between management and leadership theories 2.1 Leadership and Strategic Management: Leadership and management are two distinct systems that must co-exist in any organization. Managers tend to have a short-term orientation and usually solve problems as they appear. Leaders on the other hand are more forward looking and make decisions that suit the long term interests of the organization. Leadership and management both shape up the organization. While leaders decide on the direction of the organization, provide the resources and set the frame, managers ensure that the objectives are achieved within the allocated resources. Theoretically, managers and leaders are considered to be separate. However, managers will not be working alone and will be managing a team of individuals for achieving the targets set for them. This will require a degree of leadership skills too as this would call for influencing the actions and thoughts of other people. Henry Fayols 5 Functions of Management (1916) http://www.oppapers.com/essays/Leadership-Management/48673 Henry Fayol devised a theory which suggested that management is essentially a combination of stepped activities, namely; Planning: Plans are made, budgets are decided, limitations are taken into account and parameters of operations are established. This role is commonly shared by both the leader and the manager. A leader would usually be planning for the longer-term while the managers viewpoint is fairly shorter and focuses on immediate targets. Organizing: The second phase invariably includes the allocation of resources that would be consumed for achievement of objectives. Decisions about financial capital, human capital and the structure to be followed for attaining success are taken. Commanding: This ensues deriving the optimum out of the resources. Managers communicate clearly what is expected from the employees and lead by example. Coordinating: Teams will be striving for their individual targets and a balance needs to be maintained among all activities. Harmonization of activities is vital and so is management of conflicting interests. Leaders would take the driving seat. Controlling: Sizing up the benefits of activities is important. Controlling is measuring performance to be able to plan for the future. Leaders would again be looking at the long-term implications of the actions performed and decide on the future strategy. Managers on the other hand will be more concerned with what needs to be repeated and what is to be avoided. To sum it up, Henry Fayol proposed a management theory which describes the functions of management but in effect, it also categorizes the traditional role performed by the leaders as well. Peter Druckers 5 Management Processes (1954) http://www.oppapers.com/essays/Leadership-Management/48673 Peter Drucker, a renowned management theorist had a similar viewpoint of the process of management. According to him, management plays a predefined role in any context. These are: Objective Setting: Leaders provide the vision of the organization as a whole and managers, for their part, set the direction of their individual units. Motivation: Employees need to be motivated if managers want to extract their full potential. Leaders and managers have a variety of motivational tactics to use. Some could be financial incentives, while others are more humanistic in nature. Task Organisation: A manager needs to organize the task and organize the activities for the smooth operations leading to realization of objectives. Measurement: Performance needs to be measured in order to identify any divergences from the required performance and to find ways to fill any gaps in the desired and actual performance. Training and Coaching: Managers and leaders must develop their sub-ordinates. Managers and leaders have to train and coach their sub-ordinates in order for them to perform to the required level. Transactional Management and Transformational Leadership The transactional and transformational theories are another way of describing the inter-relationship and distinction between managers and leaders. According to this theory, managers are more involved with day to day activities of the organization while leaders are concerned with the strategic vision. Managers follow the set principles while leaders challenge the status quo. Leaders are more concerned with bringing about the change in the culture while managers implant that change in the organization. The primary role of a leader is to set the direction while managers ensure the organization is kept on track. Mckinseys 7S Framework http://www.mindtools.com/pages/article/newSTR_91.htm Source: http://www.mindtools.com/pages/article/newSTR_91.htm The model suggests that any organization has 7 building blocks. The blocks are categorized as: Soft Elements: Shared Values, Skills, Style Staff Hard Elements: Structure, Systems and Strategy The model places highest importance to the shared values placed in the middle. It re-iterates the fact that all other elements are derived from the vision for what the organization wants to achieve. The Hard elements are determined by the leadership style chosen while the soft elements are drawn from management. Leaders would; evaluate what set of skills are possessed by the employees and what should to be developed select the staff taking into consideration their abilities and the needs of the organization; and Decide upon The style in which the organization is taken forward. The style of leadership would depend on circumstances Managers on the other hand; Shape the structure of the organization using tools such as reporting lines, organization charts etc Develop a plan, allocate resources and decide the course of action. In short, devise a strategy Craft the policies and procedures and standards on how tasks are performed. Leadership style may have profound impact on the strategy of an organization. A transformational style of leadership may stir up the enterprise, motivate and spur action. Such a leader provides an insight into the future, takes the initiative, inspires followers, involves stakeholders, improvises, thoughtful about individuals and implements successfully. This form of leadership would lead to an overhaul of the way the organization operates. A transactional leader on the other hand would have a strategy of maintaining the status quo and keep the current operations. Add Emotional Intelligence 3: Utilize appropriate techniques to review Semco leadership requirements 3.1: Use appropriate methods to review current leadership requirements In order to completely understand the requirements of leadership, it is necessary to understand the environment Semco is operates in, the phase the Semco itself is going through, what pressures are exerted from an industry sector, what its structure is and what the strategic direction it has assumed by the corporate parent. Semco strives to develop a competitive advantage. This is achived by looking at four factors according to Porters Diamond. These are: Firm strategy, structure and rivalry: strategy is what the organization wants to achieve. Structure of the enterprise should be developed to support the strategy and rivalry serves as motivation. Demand Conditions: portrays the demand of products and services. Factor conditions would be developed according to these demand conditions Related and supporting industries: an industry cannot survive without its associated industries. Semmler saw this when the shipping industry was shaking and Semco was badly hit. Factor conditions: The resources of the nation are the factor conditions. Education, mineral resources, capital goods all account for here. What we already possess and what needs to be developed. STEEPLE: Semco is primarily involved in production of heavy industrial equipment and development of intelligent systems however, it also holds stakes in an investment company and energy sector.A STEEPLE analysis is used to understand the environment that Semco operates in. https://www.cia.gov/library/publications/the-world-factbook/geos/br.html Social factors: Semco has shown high concern for social factors. It pays its staff good salaries and keeps them motivated. Semcos policy is to maintain a work/life balance evidenced by initiatives such as Retire a little bit allowing employees to do what they want. Technlogical factors: Technoloical advancement is the need of time and organizations need to identify and discover new technologies to improve efficiency and effectiveness. Economic: Semco operates in the fastest growing South American economy. It is among the emerging economies that have shown revival signs. Growth is expected to be 5% in 2010 as per the Central Bank. GDP composition by sector is: Agriculture:Â  6.1% Industry:Â  25.4% Services:Â  68.5% (2009 est.) Environmental: Brazil is the 7th largest oil consumer in the world and 10th largest when it comes to electricity. This is largely because major part of economy is related to industry. This poses a threat to environment. http://www.semco.com.br/en/content.asp?content=2contentID=548 Political: Semco operates in a political environment where, in the past, the government has often changed monetary, fiscal, taxation and other policies to influence the course of Brazils economy. Such actions are beyond control and Semco cannot predict what measures or policies the Brazilian government may take to influence the economy. Legal: The legal structure in Brazil is one that welcomes foreign investment. There are no requirements for government approvals or minimum investments. http://www.lexmundi.com/images/lexmundi/PDF/guide_brazil.pdf Ethical: Ethics is a major issue of concern in Brazil. It ranked among the 15 most corrupt countries in the world. There have been cases of corruption in the public sector. http://www.brazzil.com/cvrmar97.htm STEEPLE provides an insight into the macro environment Semco operates in. It is also important to understand the phase that Semco is going through as an individual organization. The organization has taken a strategy of diversification by entering new markets and developing new products. This has been done by revolutionizing the current practices, regular reinvention and constant renewal. Semco operates in a complex environment although the environment provides plenty of opportunities that might match its strengths. Semco needs to adopt a strategy of global companionship and to partner with international, well-reputed organizations to achieve economies, compete effectively and lead the market. It has to build strong bonding between the sister concerns and develop strong networks within the group and with parties external to the group. It needs a leadership that promotes mergers, acquisitions and alliances in order to continue its long run of success. 3.2: Plan development of leadership according to future needs: Semco needs to develop leadership that has the ability to foresee the future requirements and have a strong sense of responsibility. Semco needs to make use of the corporate parent theory to productively apply the concept of diversification through mergers and acquisitions. Strong communication skills are an essential attribute that must be developed to avoid ambiguities. The leader must be able to network well with inter-related parties and command respect so that others may give to heed his ideas. The leader should have the strength to accept his mistakes and the humility to give credit where it is due. Semcos culture is the core competency that it has developed over the years. Its competitors have been unsuccessful at adopting the culture, either because of lack of resources or lack of conviction. 4: Produce a future leadership plan for Semco

Operation Management Analysis Of Hard Rock Cafe Brand Tourism Essay

Operation Management Analysis Of Hard Rock Cafe Brand Tourism Essay Hard Rock Cafe is a success story in operation management . From its very first London pub in 1971 , after 39 years of existence Hard Rock cafe continued expanding and succeeding in many different countries. This paper will discuss how the 10 decisions of the Operation management were made on Hard Rock Cafe as well as operation management challenges and opportunities confronting Hard Rock Cafe when considering an expansion of its business in Hanoi. Critical evaluation of the operation management strategy of Hard Rock Cafe as described in the case materials. With the mission to spread out the spirit of rock n roll by delivering creating authentic experiences that rock, Hard Rock cafe has won continued success since it was founded in June 14, 1971 when the rock music was explosive in England. Hard Rock Cafe has uniqueness and more importantly it has launched an excellent strategy in operation management. Hard Rock cafe strategy is to provide not only a custom meal from the menu, but a dining event that includes a unique visual and sound experience not duplicated anywhere in the world. (1) That strategy has helped Hard rock cafe grow from its first Cafe to 129 world wide locations. Bellow is the discussion on some out of 10 decisions of opreration management run on Hard Rock Cafe. Taking the success of the Hard Rock Cafe into consideration means considering its service quality and product design. The Cafe offers a range of services from cafes, live music, Rock concerts to hotels and casinos. They serve customer by modifying the menu from classic American burgers and chicken wings- to include higher-end items such as stuff veal chops and lobster tail ( P.56). And of course, its quality must be the top charts. They always usually change their menu based on the frequent customer survey and localized food taste. Surveys are done on a regular basis to evaluate quality of food and service at the cafe. Scores are rated on a 1 to 7 scale. And if the score is not a 7, the food or service is a failure (Jay Barry, n.d,P.56). Hard Rock not simply offers meals and drink, it provides a unique different experience in each location. Experiences are not exclusive about entertainment; company stage an experience whenever they engage customers in a personal and memorable way. (Harvard Business Review, Welcome to the experience economy, B,Joseph Pine II Jame H. Gilmore, 1998) Surely, the key has driven Hard Rock Cafe to success is to build a standard of quality and keep its product and service meet the standard. One factor that brings success to Hard Rock Cafe is Human resource strategy.   Based on their specific services, from the recruitment Hard Rock Cafe looks for people who are passionate with music, like to serve people and have ability to tell story. Hard Rock builds on a hiring criterion of bright, positive attitude, self-motivated individuals with an employee bill of rights and substantial employee power. These people will surely inspire customer and make them happy. Hard Rock Cafe also created a great working environment with people who have the same interest but different personality. Besides, training plan is also a very good strategy at Hard Rock. The companys training is very specific, with job-oriented interactive CDs covering kitchen, retail, and front of the house service.   Through the training, employees improve themselves both personally and professionally. Staffs are highly motivated because they can see their opportunities in Hard Rock even they are from a low level as 60% of the managers here are promoted from part time staff. Such strate gies have reveaved that the Cafe really cares about their employees and their employees do not only come for money but also to obtain job satisfaction. Because location is such a significant cost and revenue driver, location often has the power to make (or break) a companys business strategy (Jay Barry, n.d, P.364) therefore, Hard Rock Cafe has been spending much time and great efforts to analyze location whenever they want to open a new Cafe. Focusing on tourists and people who love music therefore demographics, visitor market, transportation, restaurants/night clubs and political risk are emphasized factors for researching to make sure that Hard Rock Cafe is located in a convenient place for their potential customers. The analysis also helps them have a long term investment in each Hard Rock cafe. Every opened cafe is a result of an extremely careful decision after investigating the target markets, the proper places and considering the future success in a long period of time. Therefore, location contributes a crucial role in expanding Hard Rock Cafe popularity to world-wide nowadays. The layout is also another important decision that management has to make. The kitchen is set up to be not just only a normal kitchen but also a comfortable working space for all the staff. The kitchen flows are designed in order to make sure that the chief, waiters and waitresses have enough space to do their work. The bar and restaurant are designed to bring the highest income for Hard Rock Cafe. The installation of lighting, sound, screens, music and circulation paths is in order to praise memorabilia and as a result, customers are convinced to buy souvenirs naturally. In fact, the retail shops produce about half the companys profit and they are always displayed at eye-catching areas such as within the restaurant space, flow and work stations. Its obviously that scheduling is one of the most important decisions at Hard Rock Cafe. With Mr. Ken Hoffman, Hard Rocks General manager takes scheduling very serious. There are some factors that affect sales that Ken Hoffman cares when he makes schedule. The number of occupied rooms in nearby hotels is important because not all guests will have dinner in the Hotels. They will look for dinning spots and of course Hard Rock cafe will be their destination because of it uniqueness and well-known. The next factor that they consider is how many events will occur in the area. The third one is they examine the sales at the same day of previous year. Another factor that Hard Rock Cafe takes into account is the entree sales data, each entree is present 1 customer. With the result of the forecast, Hard Rock Cafe estimates the number of guest will come and they can have an appropriate plan on staffing and menu. There is a fact that inventory management is a different side of Hard Rock cafe. It is not too much when saying that the collection of rock and memorabilia is a trademark that makes Hard Rock cafe widespread everywhere around the world.  Customers come to Hard Rock Cafe not only for the meals they serve there but also for the items of their favorite artists that they can find on the cafe walls. These items;  including autographed guitars, outfits from world tours and rare photographs;  are collected and taken care by a special group in Orlando. They manage every single item with every single history, know exactly which item is being exhibit in which cafe on which wall through an inventory system using advantaged technology. An life circle of the exhibition of an item is around 5 to 7 years. After these years, the item is brought back to Orlando and renovated while another item is being replace it on the wall Hard Rock Cafe has lunched the first restaurant in Ho Chi Minh City through franchise license bought by Viet Thai International Company (VTI). This restaurant chain has been successful for since 1971 and in more than 166 worldwide locations. It seems that after a year launching, Hard Rock Cafe Vietnam (HRCVN) is on a right direction to the success. VIT (HRCFVN franchisee) has also a long term vision to expand the chain in Vietnam. Director of VIT announced on the launching day that his company will have at least two more Hard Rock Cafe in Vietnam in 2012, one in Hanoi and another one in Dang Nang city (Rock Passion, 2010. n.d.). In order to evaluate if HRCFVN will be a successful model in Hanoi, this writing will examine opportunities and challenges for HRCFVN based on its some key decisions of operation managements. Goods Services Design: As franchise, HRCFVN has been benefited from Hard Cafe international in providing the best quality of goods and services for its customers. Hard Rock Cafe Ho Chi Minh city can served more than 500 customers at the same time, as a result, if Hard Rock Cafe expand its business in Hanoi, this scale would be considered to apply. This would be a good point to served big events and parties meanwhile not many restaurants in Hanoi are large enough. Based on menu of Hard Rock Cafe Ho Chi Minh, they are offering a very diversified and good menu from drinks to eats and even a special menu for kids. These is only one thing that would be a challenge for drinks and eats menu is that the Northern foods are quite deferent with the South. The restaurant needs to do researches to make food and drinks suitable for the Northern peoples taste. Besides, a series of rock t-shirts and pins collections are also offering at Rock Shop. This is unique selling point which is no single restaurant in Hanoi can offer. This would offer Rock lovers opportunities to own a rock t-shirts. As Hard Rock cafe is changing its strategy to response to operation management, they believe that they dont sell meals or drinks, Hard Rock Cafe offers an unique different experience (Hard Rock Cafe Mission). At HRCF Ho Chi Minh, they are offering Rock n Roll memorabilia with hundreds of pieces of guitar, dress of Rock n Roll legends such as John Lennon, Jimi Hendrix, Pantera, Kiss, Van Halen, Motorhead, Pearl Jam, Eagles, Scorpions, Jon Bon Jovi, Steven Tyler, Chuck Berry, Elvis Presley. By offering these items in Hanoi, it would be another key point to pull customers coming to the restaurant. Regarding service design, as Jey and Barry comment that designing services is challenging because they often have unique characteristics and in reality. Seeing s ervice quality point only, there is a big gap if compare Ho Chi Minh City and Hanoi. Service quality in Ho Chi Minh city is always evaluated much better than Hanoi. It would be a challenged point for Hard Rock when they expand to this location. However, Hard Rock Cafe is well know in flexibility with the product, design and so many other aspects of their restaurants based on the local market they enter into. It means that they try to present themselves customizing things to the likes of their local customers. They empower the local franchisee to create their own unique Hard Rock Cafe that delivers unique  guest experience. There is no doubt that they would respect the tradition and culture of the locals and design your restaurant settings with that view in the mind. That would be a key to lead to the success when they do business in Hanoi. Quality Management: As franchisee, HRCFVN will be provided, guided and trained international management standard which Hard Rock Cafe is applying worldwide with almost 40 year experience. The local owner VIT will have many opportunities to learn how to manage Hard Rock Cafe in Ho Chi Minh and then apply key learning for location in Hanoi. In addition, VIT is also a big name in food and beverage industry in Vietnam. They are owning and operating High Land Coffee brand which has more than 60 high class coffee chain nationwide with more than ten years experience. They also have a high qualified management team who would be a good source for the business expand. Location:. It is clear that Vietnam in general and Hanoi in particular are a safe place to invest with high stable political conditions. Furthermore Vietnam is the second fastest economy growth in Asia Pacific with the 13rd largest population in the world. The capital of Vietnam is a good location to invest as the income of people is increasing quickly. As a result, customers would welcome a high end restaurant with deferent selling points as Hard Rock Cafe even they have to pay more. Besides, Vietnamese society is more open with Western life style, thus in term of social norm, it is not hard for customers to experience a new style in town. There is an another key point that need to clarify that any restaurant must pay much consideration location of restaurant. Location is sometime considered counting up to 80 percent of successful opportunity in restaurant business. In fact that Hanoi is now hard to find a good location to Hard Rock as good and convenient venues are been already occupying by other competitors. Thought the current owner of Hard Rock cafe Vietnam is very successful in finding perfect location for their High Land Coffee chain, but to open a Hard Roack cafe would be definitely harder because they need a much larger location than a coffee shop. Supply Chain Management: It is not difficult to find a qualified suplier who can provide fresh, quality materials and products to the restaurant. Metro supermarket (a giant wholesales supermaket from Garmany) has at leat two distribution centers in Hanoi which are current main suppliers for five star hotels and retaurants in the city. In addition, there are ten of smaller supliers who can meet whatever Hard Cafes demands. The distant from Metro and other suppliers to the dowtown of Hanoi is around 15km, 40 minutes for trucks or vans reaching any place in the city to provide foods and drinks on time. There is a taugher task which would be a moving the memorabilia among locations to change the experience every time a guest visit. This is a key point in supply chain to create the best circulation items among its members. Human Resources: It is a strengthen point if Hard Cafe expand its business to Hanoi. As one of the best high end coffee chain, VIT has a large number of qualified employees who are ready to start these project as key members. In reality, VIT has several other restaurant projects and they have successfully used their current human sources to solve one of the most difficult tasks in any business ventures people question. Regarding recruitment of employees who are are passionate about music, love to serve and convey the experience to customers, it is not a big challenge as Hanoi labor force are young and well educated. The recuitment can target to hundred of thousand students who are learning at ten of colleages and universities in Hanoi. These targeted employees are passionate to RocknRoll lyfe style and would be the best front liners to spread the spirit of this concept to local customers. As an international restaurant chains, Hard Rock will provide professional training courses for local employees with international standards which will be opportunity point for Hard Cafe in Hanoi to have better employee team with international standard. Inventory Management: There is no big challenge for inventory of Hard Cafe as key supplier can be reached by in 40 minutes by vans and there are many alternative suppliers who ready provide and meet all demands. Thus, inventory should limit to minimize volume except special food and raw material which take time to import. Memorabilia are more challenge for Hard Rock inventory as it 0000 pieces will be circulated among 160 locations around the worlds. However, it seem that this work has been well organized by Hard Rock Cafe International with $40 million valued memorabilia are catalogued, each piece is known where to be (Gusa and Inci, 2008) Scheduling: Based on the current business model of Hard Rock Cafe in Ho Chi Minh city is offering full service event planning facility for all events. Catering, entertainment, and event merchandise can be customized to complement every event (Hard Rock Cafe HoChi Minh, n.d.). if this scale is applied to Hanoi location, this restaurant can be seen as a medium and large size in the city. All community event in the area will be targeted. With the unique and deferent point of sales, it is potential that Hard Rock Cafe would be a favorite venue for events related to young customers. However, there is only challenge can be seen that the restaurant will not be an attractive place for tourists, especially for those who come from Western countries. The reason can be explain that if you travel to The U.S, it would be good to explore Hard Rock Cafes Rock n Roll experience right in the home land of this music. However, this purpose will less attractive when the restaurant is locating in an Orien tal country likes Vietnam. It is also a challenge point that Hard Rock Cafe will take longer time to reach ROI (Return on Investment) points than Hard Rock Cafe in Ho Chi Minh city because, outside dining culture is more popular in Ho Chi Minh city. People spend much more budget to eat outside any place in Vietnam, particularly during the weekend. Second, Hard Rock Cafe needs to invest a large of capital to reach premium standard as requested by Franchiser. However, to expand business in Hanoi is a right direction and it should take action as soon as possible as they as have set successfully a first step in the main market of Vietnam.